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E-commerce & D2C Digital Marketing

More online sales and repeat customers for Shopify, WooCommerce and marketplace brands.

Get a free proposal Call +91 98712 58398

We help e-commerce and D2C brands in India grow profitable online sales. Our e-commerce marketing combines Google Shopping and Performance Max, Meta catalogue and video ads, SEO for category and product pages, and email and WhatsApp automation — all measured on revenue, return on ad spend (ROAS) and cost per order. E-commerce clients we have worked with include Coutloot, Importikaah, Carpets & Rugs and Mama Couture, and we recently built a Shopify store for Swastik Creations.

The e-commerce challenge

Rising ad costs, marketplace competition and low repeat purchase rates make it easy to grow revenue while losing money. Profitable growth comes from capturing high-intent search demand, converting more of your existing traffic and bringing customers back — not just buying more clicks.

Our e-commerce marketing services

Google Shopping & Performance Max — clean product feeds in Google Merchant Center, structured by margin and best-sellers.
Meta catalogue, reels and video ads — prospecting, dynamic retargeting and creative testing on Facebook and Instagram.
E-commerce SEO — category and product page optimisation, product schema, site speed and content that ranks for buying searches.
Shopify & WooCommerce stores — store design, redesign and speed optimisation with tracking set up correctly.
Marketplace ads — sponsored product campaigns for Amazon and Flipkart sellers.
Email & WhatsApp automation — abandoned-cart, welcome, post-purchase and win-back flows.
Influencer and UGC content for launches and social proof.

What we track

Revenue, ROAS and cost per order by channel and campaign.
Conversion rate, average order value and cart abandonment.
New versus repeat customers and repeat purchase rate.

Where to start

Tracking and feed audit — fix purchase tracking in GA4, Google Ads and Meta, and clean up your product feed.
Capture demand with Shopping and search campaigns on your best-selling products.
Grow and retain with Meta prospecting, retargeting, SEO and email/WhatsApp flows.

Other industries we serve

Real Estate Healthcare Education & Coaching Hotels, Restaurants & Travel IT, SaaS & B2B Legal & Professional Services Insurance Beauty, Salons & Wellness Local Businesses All industries

Get a Free Proposal

Tell us about your business and goals. Our team will call you back within one working day with a free audit and recommendations.

Open 24×7 · Call / WhatsApp: +91 98712 58398
Email: info@innovativedigitallab.in
Office: 2nd Floor, ILD Trade Centre, D1 Block, Sector 47, Sohna Road, Gurugram, Haryana – serving clients across India

Frequently Asked Questions

Which e-commerce platforms do you work with?

We work with Shopify, WooCommerce and custom stores, and support marketplace sellers on Amazon and Flipkart. We can also build or redesign your Shopify store so it is fast, SEO-ready and set up for tracking.

What is the best way to advertise an online store in India?

For most stores, Google Shopping and Performance Max capture people already searching for your products, while Meta (Facebook and Instagram) catalogue and video ads create demand and retarget visitors. SEO for category and product pages and email or WhatsApp automation then lower your cost per order over time.

How do you measure e-commerce results?

We track purchases, revenue, return on ad spend (ROAS), cost per order, average order value and repeat purchase rate using GA4, Google Ads and Meta conversion tracking connected to your store.

Which e-commerce brands have you worked with?

Our e-commerce and D2C clients include Coutloot, Importikaah, Carpets & Rugs and Mama Couture, and we recently built a Shopify store for Swastik Creations.