PPC & Google Ads Agency in Gurgaon & India

PPC and Google Ads management services in India

PPC Marketing

Let us help you plan your paid search marketing. Our team is well versed in paid search across Google Ads, Google Display Network, Facebook, YouTube and Bing. We know how to use the right channels and can plan campaign that works for you.

Innovative Digital Lab acts as a strategic partner--helping clients gain authority, visibility, customers and attain leadership in their industry.
Tracking is a lot easier using SEM. You no longer have to take a gamble on ads you’ve paid for in advance in other media, with little way to measure how successful they are.

Video Advertising

Video advertising encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them.

PPC Remarketing

PPC Remarketing is a smart way to connect with visitors to your website who may not have made an immediate purchase or enquiry.

Social Advertising

Social advertising relies on social information or networks in generating, targeting, and delivering marketing communications.

Display Advertising

Display advertising comes in several forms, including banner ads, rich media such as images, audio and video to communicate an advertising message.

PPC Marketing

Let us help you get your business online and grow it with passion.

VIEW ALL CLIENTS

Google Ads & PPC Management That Lowers Your Cost per Lead

Innovative Digital Lab manages pay-per-click (PPC) campaigns for businesses across India on Google Ads, Meta (Facebook and Instagram), YouTube, LinkedIn and Microsoft Ads. We plan, build and optimise campaigns around one goal — more qualified enquiries or sales at a lower cost — with full conversion tracking from day one.

PPC channels we manage

Google Search ads — appear at the top of Google when customers search for your service.
Performance Max & Shopping — for e-commerce and multi-channel reach.
YouTube and Display ads — awareness, video views and remarketing.
Meta Ads — Facebook and Instagram lead forms, WhatsApp click-to-chat and conversion campaigns.
LinkedIn Ads — B2B lead generation by job title, industry and company size.
Remarketing — bring back visitors who didn’t enquire the first time.

What’s included in PPC management

Keyword and audience research, competitor ad analysis.
Campaign structure, ad copy, extensions and creative.
Landing page recommendations and A/B testing.
Conversion tracking for forms, calls and WhatsApp with GA4 and Google Tag Manager.
Bid strategy, negative keywords and budget optimisation every week.
Monthly report covering spend, leads, cost per lead and next steps.

Our PPC process

Account audit of existing campaigns, or a fresh plan for new advertisers.
Setup of tracking, campaigns and landing pages.
Test keywords, audiences and ads during the first 4–6 weeks.
Optimise and scale what delivers the lowest cost per qualified lead.

PPC management across India

Delhi
Gurugram
Noida
Faridabad
Ghaziabad
Mumbai
Bengaluru
Pune
Hyderabad
Chennai
Kolkata
Ahmedabad
Jaipur
Lucknow
Chandigarh
Indore
Bhopal
Patna
Dehradun
Kochi

Related services

SEO Services Local SEO Lead Generation Social Media Marketing Email Marketing Digital Marketing Course AI SEO (GEO & AEO)Website Design & Development

Frequently Asked Questions

What is PPC management?

PPC (pay-per-click) management is the planning, setup and day-to-day optimisation of paid ad campaigns — mainly Google Ads, Meta (Facebook and Instagram) Ads, YouTube and Microsoft Ads — so that you pay only for clicks and get the most enquiries or sales for your budget.

What is the minimum budget for Google Ads in India?

There is no fixed minimum, but most small and medium businesses in India start with an ad budget of roughly ₹15,000 to ₹50,000 per month, plus a management fee. We recommend a budget based on your industry’s cost per click and how many leads you need.

How quickly will PPC bring leads?

Paid campaigns can start bringing enquiries within the first few days of going live. The first 4 to 6 weeks are used to test keywords, audiences and ads, after which cost per lead usually comes down steadily.

Do you set up conversion tracking?

Yes. Every campaign includes conversion tracking for form fills, phone calls and WhatsApp clicks through Google Ads, Google Analytics 4 and Google Tag Manager, so optimisation is based on real leads — not just clicks.

Get a Free Proposal

Tell us about your business and goals. Our team will call you back within one working day with a free audit and recommendations.

Open 24×7 · Call / WhatsApp: +91 98712 58398
Email: info@innovativedigitallab.in
Office: 2nd Floor, ILD Trade Centre, D1 Block, Sector 47, Sohna Road, Gurugram, Haryana – serving clients across India